Category Partners 2018


Company Zlatiborac stemmed from the cultivating of a centuries-long tradition of drying and smoking meat, which began in 1885, in the extraordinary ambient of the village Mačkat on Zlatibor. In a place where the winds from the Mediterranean, Alps and Carpathian Mountains meet, on the smoke of beech wood, cured delicatessen with a recognizable aroma are made. Six generations of the Stojanović family have been nurturing the recipes for preparing these cured meat delicatessen for over 130 years. Milomir Stojanović boldly led his family and started the company in 1992.

Since its founding, to this day, Zlatiborac has become a leading company in the Serbian market in the category of durable cured meat products thanks to dedicated work and high quality of products. In addition to exporting products onto the markets of the countries from the region – Bosnia and Herzegovina, Montenegro and Macedonia, Zlatiborac has very successfully positioned itself in the markets of Russia, Belarus, Kazakhstan, and Azerbaijan. Supreme quality of products is reflected in the fact that we recently started exporting to EU countries. Since its founding, the Company Zlatiborac has continuously been investing into optimization and standardization of its production process. These investments led to the obtaining of the most significant certificates which testify of quality and safety of our production process. This company has HACCP, EAC, IFS and HALAL certificates.

Apart from that, numerous awards which the company has received up to now are also proof of quality. German Agricultural Society, one of the most respectable institutions for quality and taste assessment of food products, has rewarded the company Zlatiborac for five years in a row for the quality of products in the annual competitions “Ham and Sausage Quality.” More than 30,000 manufacturers from the entire world take part in this competition. Products with the Zlatiborac seal have won over 40 medals for top quality products. Consumers have also recognized that Zlatiborac is a sovereign ruler in its category on the domestic market. For five years in a row, consumers rewarded these products with the gold medal “My choice” as their favourite in the category “Meat and Meat Products” in the Serbian market. Few companies can take pride in balancing price and quality. Zlatiborac can. This was confirmed by the recently consumer-awarded prize “Best Buy Award” 2015/2016 for the best ratio of price and quality in the category of durable salamis. There are over 100 gold medals for quality which have been awarded by the Novi Sad Fair, Grand Prix Business Partner 2010 and 2013, and the gold medal for product quality “World Food Ukraine” 2013.

It is important to note that the company Zlatiborac takes care of the community on daily basis, nurturing and emphasizing the importance of socially responsible business. The contribution to society is seen from the numerous donations, sponsoring and humanitarian activities. From the start of this year alone, Company Zlatiborac realized over 100 donations, and from November 2017, these cured meat products are the official food of the Olympic Team of Serbia.

“Strauss Adriatic” is the second player in the retail coffee market in Serbia, owner of the brands Doncafé and C kafa and is the leading local coffee brand in HoReCa market. They offer a broad choice of products including roast and ground, instant coffee, single portion espresso, mixes, and whole bean to enjoy at home, at work, in cafés, restaurants and hotels.

“Strauss Adriatic” operates within multinational company “Strauss Coffee”, who is in a top 10 global coffee company with annual sales of over $1bn and more than 6,000 employees. The company disposes with 14 production units which supply 15 coffee markets around the world. In Brazil, the largest global coffee producer, Strauss Coffee has four factories and holds leading position in the retail market.

“Strauss Adriatic”, beside for the top quality products, is recognized by constant innovations, which bring to millions of coffee lovers. Local teams have the constant support of experts in the key areas at the headquarters of the parent company, from the purchase of raw coffee in Switzerland, through corporate finance and R&R in Israel, to strategic marketing and innovation in the Netherlands.

The company is sharing their passion towards coffee with millions of consumers in an authentic way, constantly listening the needs of the market and trying to answer them in the best way.

Jaffa biscuit factory from Crvenka was established in 1975, upon the initiative of several entrepreneurs from this area. Today, Jaffa Crvenka is a successful company with over 40 years of tradition and brands which are leaders in Serbia and region.

Constant investment in innovation of existing brands and creation of new brands and categories is the main imperative and part of the vision and mission of Jaffa Crvenka. Strengthening the leading position among the producers of confectionery products through the development of its own high-quality products, which satisfy the consumers’ needs and demands, along with its constant investment into the development of its employees and community, present the main challenge and inspiration to all future projects of Jaffa Crvenka.

The Palace Hotel Belgrade is located in the very heart of Belgrade, in close vicinity to the main pedestrian zone of Knez Mihailova Street and conveniently located in a quiet part of town near the historical and cultural attractions, city and state institutions, museums, theatres, cinemas, numerous shopping centres and Skadarlija – the old Bohemian quarter. This is the 6th year of successful collaboration between the Hotel Palace and BBICC, and in each year, Gala diner is organised in the Hotel’s restaurant. In addition to delicious food, BBICC’s guests can also enjoy the beautiful panorama of the city, which can be seen from the terrace of the restaurant.

The Renault corporation was founded in 1898 as Société Renault Frères by Louis Renault and his brothers Marcel and Fernand. The first major volume sale came in 1905 when Société des Automobiles de Place bought Renault AG1 cars to establish a fleet of taxis.. In 2015, Group Renault sold more than 2.8 million vehicles in 125 countries. These results are backed by success of Clio, Captur, Duster and Sandero models. The Group also reaped the benefits of new models launched during the year, such as Kadjar and New Espace. Throughout the history, Renault succeeded in giving each of it’s Group’s brand unique personality and recognition. Simplicity, sensuality and warmth are the three keywords, informing an emotional approach to design that expresses their Latin culture and their passion for the automobile. The new design identity is based on the idea of the human life cycle. Each concept car unveiled by Renault since the 2010 Paris Motor Show represents a phase in the life cycle, from falling in love and exploring the world to starting a family, working, having fun and gaining wisdom.

The first design hotel in the city, Radisson Blu Old Mill Hotel, gave a new life to the industrial area. Hotel reflects the authentic ambiance and spirit of the 19th century Old Mill, the city of Belgrade and its rivers. The unique atmosphere of the hotel was created by the prestigious, Berlin-based Graft Architects design bureau. Each of our 236 rooms, including 14 suites, boasts floor-to-ceiling windows and are exclusively decorated with wall paintings by Strauss & Hillegaart artistic society. At our OMB Larder + Lounge, guests can savour authentic, contemporary Serbian dishes. Workout at the fitness center, or relax in the sauna. With 6 meeting rooms and a large conference room, our Belgrade hotel’s an ideal venue for weddings and business meetings.


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