Category Partners




In the Coca-Cola system in Serbia as well as the business of Coca-Cola Barlan S & M, a subsidiary of Coca-Cola and Coca- Cola Hellenic Serbia comprising the bottling plant in Zemun, factory Vlasinka which is bottled natural mineral waters Rosa and Fresh & Co., manufacturer of juices and fruit juices, and distribution centers around the country. Coca-Cola system produces, sells and distributes a wide range of non-alcoholic beverages. The world’s leading brands, Coca-Cola, Coca-Cola, Fanta, Sprite, Schweppes, Nestea, Ultra Burn and Energy, as well as domestic brands Next and Su-voce and fruits every day find their way to consumers in the country and the region.

Recently published study on the impact that the Coca-Cola system has on the economy and society of Serbia and its results demonstrate that Coca-Cola in large part, not only domestic but also for companies that support employment, income and tax revenue for the entire economy, even though significant investments in community development. Coca-Cola system in Serbia annually in the budget of three million pay taxes and is associated with 107 million the government as income tax. When we add the profits of suppliers and retailers who work with the company, as well as taxes and salaries that they payment, the total value added of the Coca-Cola system Serbian economy reaches 345 million or 1.18 percent of gross domestic product. Also, Coca-Cola system in the country, employing 1,300 workers while another 18,500 workers are hired by companies that work with Coca-Cola, which shows that the system on each employee provides another 13 jobs in Serbia or 0.62 percent of the total workforce.

In addition to business development, corporate social responsibility is woven into all business and production processes. Companies through the many long-term initiatives continually invests in the community through platforms such as environmental protection, youth education, support to vulnerable social groups and promote an active lifestyle.



Zlatiborac is the family company which produces top quality dried and smoked hams and other meat delicatessen. Traditional recipes and natural process of drying and smoking meat is the local heritage of Zlatibor Mountain.

The whole region of Zlatibor is famous for the best dry beef smoked ham, especially the small village of Mačkat, which is called “the World capital of Prosciutto”. 130 years old tradition first started in the Village of Mačkat and in the same place the modern production plant of Zlatiborac is located today.

The unique climate of Zlatibor Mountain and the old family recipes are the same since 1885, when the first members of Stojanović family started to prepare famous meat delicatessen. The family secret recipe is being kept and passed for six generations, but eagerly shared through famous Zlatiborac tastes with people all over the world.

During the years, Zlatiborac has become the leader in production of durable dry meat delicatessen in Serbia, while continuous investments in quality have brought the new opportunities for Zlatiborac to sell its products over the region and open the door of new world markets.

Jaffa biscuit factory from Crvenka was established in 1975, upon the initiative of several entrepreneurs from this area. Today, Jaffa Crvenka is a successful company with over 40 years of tradition and brands which are leaders in Serbia and region.

Constant investment in innovation of existing brands and creation of new brands and categories is the main imperative and part of the vision and mission of Jaffa Crvenka. Strengthening the leading position among the producers of confectionery products through the development of its own high-quality products, which satisfy the consumers’ needs and demands, along with its constant investment into the development of its employees and community, present the main challenge and inspiration to all future projects of Jaffa Crvenka.



Strauss Adriatic operates within multinational company Strauss Group, which became the 100% owner of the Doncafé and C kafa brands in 2005. Strauss Group is a global food and beverages producer, with more than 13,500 employees in 21 countries in Europe, Asia, South and North America.
Strauss Coffee B.V. is the company’s branch specialized in coffee production and is the fifth largest company in regard to green coffee turnover in the world. Strauss Coffee B.V. is in a top 10 global coffee company with annual sales of over $1bn and more than 6,000 employees. We build authentic local coffee brands that hold leading positions in our markets.
Since 1991, we’ve expanded the business through organic growth, acquisitions and partnerships. Our local teams are supported by centrally-based experts in key functional areas, from green coffee procurement in Switzerland to corporate finance and R&D in Israel, and M&A, human resources, strategic marketing and innovation in The Netherlands.
We offer a broad choice of products including roast and ground, instant coffee, single portion espresso, mixes, and whole bean to enjoy at home, at work, in cafés, restaurants and hotels. We continue to develop our business and brands to offer more people across the world a coffee experience with an authentic local flavor.
Strauss Adriatic (Doncafé) factory is one of eleven production units which supply 15 coffee markets around the world. In Brazil, the largest global coffee producer, Strauss Coffee has four factories and holds leading position in the retail market.
Strauss Adriatic is the second player in the retail coffee market in Serbia (Doncafe and C kafa) and is the leading local coffee brand in HoReCa market.

Paneleven group of companies has been the leading provider of payment solutions since 1996 in a multitude of territories and arkets. Through collaboration and open communication with our customers, we help create and deliver innovative and secure card programs in financial, government, corporate and retail environments. By providing best-in-bread products and services, industry best practices along with unmatched experience and expertise to every engagement, we form long-term business partnerships with our clients who rely on Paneleven to aid them in addressing critical challenges and complex operational issues.
Inspiring Innovation and Creativity!
Pannovate is a new department in Paneleven, tasked with designing and developing ,only the most innovative and exciting solutions. Wehave launched our first product range, Vid-AU, Titan and Genesis card designers, which you can see- however many new ones are soon to follow! See our site Through collaboration and open communication with our customers, we help create and deliver innovative and secure card programs in financial, government, corporate and retail environments. Today, we continue to develop patented technologies, deliver an integrated cross-platform approach that help customers improve productivity, profitability and end user satisfaction.


The Renault corporation was founded in 1898 as Société Renault Frères by Louis Renault and his brothers Marcel and Fernand. The first major volume sale came in 1905 when Société des Automobiles de Place bought Renault AG1 cars to establish a fleet of taxis.. In 2015, Group Renault sold more than 2.8 million vehicles in 125 countries. These results are backed by success of Clio, Captur, Duster and Sandero models. The Group also reaped the benefits of new models launched during the year, such as Kadjar and New Espace. Throughout the history, Renault succeeded in giving each of it’s Group’s brand unique personality and recognition. Simplicity, sensuality and warmth are the three keywords, informing an emotional approach to design that expresses their Latin culture and their passion for the automobile. The new design identity is based on the idea of the human life cycle. Each concept car unveiled by Renault since the 2010 Paris Motor Show represents a phase in the life cycle, from falling in love and exploring the world to starting a family, working, having fun and gaining wisdom.



“Lasta” is a leading company in business of passenger transport, not only in Serbia but in South-eastern Europe as well. “Lasta” is with no doubt one of leading Serbian brands. This position was accomplished as a result of our tendency toward safety of transport, reliability of buses and quality of service. By setting high standard, both in our business and in inter efficiency, we are moving toward demands and of our clients and Serbian market.

“Lasta” exists to provide comfortable, safe and affordable public transportation for passengers. Expertise, reliability, integrity and legality, as our main values, are leading us in this direction.

Main service of “Lasta”, road transportation of passengers, includes international, intercity, suburban and local transportation, off-line and contract transportation. Passengers across Serbia and Europe are transported by fleet of more than 850 buses.

“Lasta” is also well recognized as a contributing member of society.”Lasta” is official carrier of Serbian national sport teams, sponsor of various sport clubs and sponsor of numerous cultural events.



We are an integrated, independent, international oil and gas corporation, headquartered in Budapest, Hungary. We have operations in over 30 countries and employ almost 25,000 people worldwide. Our exploration and production activities are supported by more than 75 years’ experience in the hydrocarbon field. At the moment, there are production activities in 8 countries and exploration assets in 13 countries. The Group operates four refineries and two petrochemicals plants, under integrated supply chain management, in Hungary, Slovakia and Croatia. We also own a network of over 2000 service stations across 10 countries in Central & South Eastern Europe. MOL Serbia operates in retail and wholesale segment and currently has 53 service stations and covers 20% of the oil wholesale market. The first MOL service station in Serbia was opened in 2005 and since then the network has expanded and modernized, so today MOL service stations can be found in all bigger cities and along the major roads in Serbia.

Our vision – MOL Group keeps people moving ahead by discovering new ways of serving their energy needs better and creating value for generations to come.

Our mission – Operating across and from Central Europe, MOL Group will systematically overcome all frontiers, inspired by its management and relying on the expertise of its people.



The first design hotel in the city, Radisson Blu Old Mill Hotel, gave a new life to the industrial area. Hotel reflects the authentic ambiance and spirit of the 19th century Old Mill, the city of Belgrade and its rivers. The unique atmosphere of the hotel was created by the prestigious, Berlin-based Graft Architects design bureau. Each of our 236 rooms, including 14 suites, boasts floor-to-ceiling windows and are exclusively decorated with wall paintings by Strauss & Hillegaart artistic society. At our OMB Larder + Lounge, guests can savour authentic, contemporary Serbian dishes. Workout at the fitness center, or relax in the sauna. With 6 meeting rooms and a large conference room, our Belgrade hotel’s an ideal venue for weddings and business meetings.



It is our pleasure to introduce you to our hotel and services provided therein. The Palace Hotel, tucked away in the verycenter of Belgrade, 200 metres from street Knez Mihajlova and 350 metres from Terazije, is located at 28 Topličin venac. The Palace Hotel has 70 rooms, including 35 single rooms, 35 double rooms and 15 suites. We offer 2 restaurants, abanquet hall, a lounge and an aperitif bar. Within the hotel there is a garage for up to 12 vehicles and a parking lot for buses provided for hotel guests. In the ”Belgrade Panorama“ restaurant at the 6th floor, the ”Banquet Hall“ on the 1st floor and in the ”Saloon“ on the mezzanine, we arrange meetings, seminars, conferences, formal receptions and other events at the request of our clients.



Bagel Бејгл is unique place – to enjoy and relax with the amazing taste and smell of world famous pastry, presented in our beautiful city, made to support the combat against human trafficking.

Bagel Bejgl is established in April 2015.We are located in Knez Danilova street, in one quite, nice neighborhood near Tasmajdan park.
This space, people, and concept are part of the struggle that has lasted more than twelve years – the struggle for just society of equals of equals, promoting difference and solidarity. The shop is founded by NGO Atina – an organization that has been advocating for the rights of victims of human trafficking and other forms of exploitation with the aim to support sustainability of its programs since 2003.

In our offer we have bagel pasty, delicious savory and sweet bagel sandwiches, soups, cakes, salads and fresh juices. Also we have catering service, we are making delicious small bagels, canapes, finger food for celebrations, cocktails, all kind events.


Vip mobile is the youngest mobile operator in Serbia setting new standards on telecommunication market. Thanks to its state of the art network infrastructure and biggest 4G network in the country, customers benefit from offers which include a wide range of cutting edge mobile communication, digital, data and IT services and solutions.

The high-quality Golden, known worldwide, is the result of combining the careful production process, in which every step is crucial, and the best quality fruits from our orchard. Distilled in the traditional manner, our Golden is full of nature and has a gentle and pleasant taste of ripe fruits. Golden is a drink of the confident, the self-conscious, and those who know what they want.