Strategic Partners


The Telekom Srbija company is a leader on the telecommunications market in Serbia and allows its customers a unique and integrated customer experience. Operating in Serbia under the mts brand, the company provides services from the sphere of mobile and fixed telephony, multimedia services and Internet. By the introduction of new services and the implementation of cutting edge technologies, the company tries to enable global connectivity and enrich people’s lives by creating conditions for excellent communication.

At present, the Telekom Srbija group consists of fourteen companies located in six countries. By continued investment in further development and modernization of the telecommunications infrastructure, network and services, the company can successfully respond to all challenges, demands and expectations of the customers.


Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industry. With a global footprint of over 100 countries, Schneider Electric is the undisputed leader of energy management – in medium voltage, low voltage and critical power, as well as in automation systems. We offer integrated solutions for efficiency, combining energy, automation and software. In our global ecosystem on an open platform we collaborate with the largest network of partners, integrators and developers, how we could provide real-time control and efficiency.

We believe that great people and partners make Schneider Electric an outstanding company and that our dedication towards innovation, diversity and sustainability guarantee that Life is On for everyone, everywhere in every moment.

Paneleven conducts business primarily in Central and Eastern Europe and the former Soviet Union, opening these regions to our clients in spite of different cultures and business ethos.

Since 1994, Paneleven has expanded and we currently have offices in London-United Kingdom, Belgrade-Serbia , Podgorica – Montenegro, Banja Luka-Bosnia & Herzegovina and are planning to extend our office locations. We also have a wide network of business contacts throughout Central and Eastern Europe.

Business Activities: We understand and deal with the difficulties that burden international business in these regions, including:

  1. different business philosophies;
  2. complicated bureaucracy and regulations; and
  3. the need for a network of contacts to penetrate the markets.

Our company specializes in cross- border marketing, distribution, project and software development and integration establishing long term relationships with leading companies in the key markets within these regions.

Our knowledge of, and contacts in, the countries of former Yugoslavia, Czech Republic and Slovakia, Poland, Bulgaria, Romania and Russia enables us to provide a complete package of professional services required for placement of card solutions products in these regions.

In the Coca-Cola system in Serbia as well as the business of Coca-Cola Barlan S & M, a subsidiary of Coca-Cola and Coca- Cola Hellenic Serbia comprising the bottling plant in Zemun, factory Vlasinka which is bottled natural mineral waters Rosa and Fresh & Co., manufacturer of juices and fruit juices, and distribution centers around the country. Coca-Cola system produces, sells and distributes a wide range of non-alcoholic beverages. The world’s leading brands, Coca-Cola, Coca-Cola, Fanta, Sprite, Schweppes, Nestea, Ultra Burn and Energy, as well as domestic brands Next and Su-voce and fruits every day find their way to consumers in the country and the region.

Recently published study on the impact that the Coca-Cola system has on the economy and society of Serbia and its results demonstrate that Coca-Cola in large part, not only domestic but also for companies that support employment, income and tax revenue for the entire economy, even though significant investments in community development. Coca-Cola system in Serbia annually in the budget of three million pay taxes and is associated with 107 million the government as income tax. When we add the profits of suppliers and retailers who work with the company, as well as taxes and salaries that they payment, the total value added of the Coca-Cola system Serbian economy reaches 345 million or 1.18 percent of gross domestic product. Also, Coca-Cola system in the country, employing 1,300 workers while another 18,500 workers are hired by companies that work with Coca-Cola, which shows that the system on each employee provides another 13 jobs in Serbia or 0.62 percent of the total workforce.

In addition to business development, corporate social responsibility is woven into all business and production processes. Companies through the many long-term initiatives continually invests in the community through platforms such as environmental protection, youth education, support to vulnerable social groups and promote an active lifestyle.

Henkel was founded in 1876 in Germany and today it is a global company with leading brands and technologies, operating in 125 countries around the globe, employing approximately 53,000 people. In 2002, in the search for an ideal partner for the further development and expansion of business, the company has recognized the potential, features and advantages of the Serbian market, the strength of local brands and excellent geographical location. The same year, Merima Kruševac was privatized and this is to the present day considered to be one of the most successful privatization in Serbia.

After acquisition, numerous projects were implemented for the modernization of the factory and into the extension of the production facilities. Henkel Serbia factory in Krusevac was the first plant in Serbia in 2012. to obtain the ISO 50.001 certificate for energy efficiency. Today, Krusevac is one of the best factories of Henkel worldwide.

In 2007, Henkel Ceresit factory for building adhesives was opened in Inđija as the first Greenfield investment, and one year later a factory for liquid production.

Since its arrival on the Serbian market, Henkel has invested ca. 200 Mil EUR. Today, Henkel Serbia is the center for supply for more than 70.000.000 consumers in the region and the company exports its brands from Serbian factories to 36 regional and European markets.

But Henkel’s responsibility does not end here. With a strong commitment towards environmental protection and energy savings, Henkel is one of the leading companies in the world in sustainable development. Moreover, business philosophy of the company is that only stable society can lead to a successful business. Therefore, the company supports numerous social initiatives such as the “MIT initiative” – employee volunteering projects, “Sustainability ambassadors” and others.

We are honored and privileged that, besides the distinguished partners from the industry, one of our greatest supporters and strategic partners is Government of the Republic of Serbia that recognizes the value that Belgrade Business International Case Competition brings to our country by joining the top talents from all around the globe who empower our ability to cope with the most challenging business problems and tasks.
The ten key aspects of The Government of The Republic of Serbia current programme and pillars upon which it stands in a modern world are:
  • Proud and confident in front of the world: Serbia on its path towards EU, Serbia that preserves and protects its independence and Serbia that has good and traditional relations with its sincere friends in the world;
  • Macroeconomic stability, workplaces and stronger economic activity ( competitive economy );
  • Business environment, legal security, institution strengthening and more effective public sector;
  • Investments in strong agriculture and sustainable village;
  • Connecting to other markets in the region and the world, a regional hub for services;
  • Human capital for the future: education reform ( from pre-school to lifelong learning ) and Youth Policy;
  • Health on first place: a new plan for health care for you and your family;
  • Human rights, care about the natality and social responsibility – support to those who need it the most through a fairer system;
  • The reality of climate change – the risk management of natural disasters, environment and energetic stability;
  • The fight against crime and corruption

*From prime-minister’s expose addressing the parliament, Belgrade, August 9, 2016