Strategic Partners





Henkel was founded in 1876 in Germany and today it is a global company with leading brands and technologies, operating in 125 countries around the globe, employing approximately 47,000 people. In 2002, in the search for an ideal partner for the further development and expansion of business, the company has recognized the potential, features and advantages of the Serbian market, the strength of local brands and excellent geographical location. The same year, Merima Kruševac was privatized and this is to the present day considered to be one of the most successful privatization in Serbia.

After acquisition, numerous projects were implemented for the modernization of the factory and into the extension of the production facilities. Henkel Serbia factory in Krusevac was the first plant in Serbia in 2012. to obtain the ISO 50.001 certificate for energy efficiency. Today, Krusevac is one of the best factories of Henkel worldwide.

In 2007, Henkel Ceresit factory for building adhesives was opened in Inđija as the first Greenfield investment, and one year later a factory for liquid production.

Since its arrival on the Serbian market, Henkel has invested ca. 140 Mil EUR. Today, Henkel Serbia is the center for supply for more than 55.000.000 consumers in the region and the company exports its brands from Serbian factories to 19 regional and European markets.
But Henkel’s responsibility does not end here. With a strong commitment towards environmental protection and energy savings, Henkel is one of the leading companies in the world in sustainable development. Moreover, business philosophy of the company is that only stable society can lead to a successful business. Therefore, the company supports numerous social initiatives such as the “MIT initiative” – employee volunteering projects, “Sustainability ambassadors” and others.




In the Coca-Cola system in Serbia as well as the business of Coca-Cola Barlan S & M, a subsidiary of Coca-Cola and Coca- Cola Hellenic Serbia comprising the bottling plant in Zemun, factory Vlasinka which is bottled natural mineral waters Rosa and Fresh & Co., manufacturer of juices and fruit juices, and distribution centers around the country. Coca-Cola system produces, sells and distributes a wide range of non-alcoholic beverages. The world’s leading brands, Coca-Cola, Coca-Cola, Fanta, Sprite, Schweppes, Nestea, Ultra Burn and Energy, as well as domestic brands Next and Su-voce and fruits every day find their way to consumers in the country and the region.

Recently published study on the impact that the Coca-Cola system has on the economy and society of Serbia and its results demonstrate that Coca-Cola in large part, not only domestic but also for companies that support employment, income and tax revenue for the entire economy, even though significant investments in community development. Coca-Cola system in Serbia annually in the budget of three million pay taxes and is associated with 107 million the government as income tax. When we add the profits of suppliers and retailers who work with the company, as well as taxes and salaries that they payment, the total value added of the Coca-Cola system Serbian economy reaches 345 million or 1.18 percent of gross domestic product. Also, Coca-Cola system in the country, employing 1,300 workers while another 18,500 workers are hired by companies that work with Coca-Cola, which shows that the system on each employee provides another 13 jobs in Serbia or 0.62 percent of the total workforce.

In addition to business development, corporate social responsibility is woven into all business and production processes. Companies through the many long-term initiatives continually invests in the community through platforms such as environmental protection, youth education, support to vulnerable social groups and promote an active lifestyle.



As a global specialist in energy management and automation with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Non-residential & Residential Buildings, Industries & Machines Manufacturers, Utilities & Infrastructure and Data Centers & Networks. Focused on making energy safe, reliable, efficient, productive and green, the Group’s 170,000 employees achieved revenues of 25 billion euros in 2014, through an active commitment to help individuals and organizations make the most of their energy.
Schneider Electric’s Energy University, a free online edu- cational programme designed to enhance knowledge about sustainability and energy efficiency, achieved first place in the Learning Category for the 2014 Sustainable Energy Europe (SEE) Award.
Energy University offers more than 350 courses and has been helping professionals since 2009 make smarter choices about the top issues impacting the energy industry today.



Nordeus is an award-winning independent games developer and producer of Top Eleven. The most successful online sports game ever made, Top Eleven has surpassed the 140 million registered users mark, has been played in every country in the world and has José Mourinho as its official brand ambassador.

Founded in 2010, Nordeus was the brainchild of Branko Milutinović, Milan Jovović and Ivan Stojisavljević. Sensing a unique opportunity, they quit their promising corporate careers abroad and returned to their hometown of Belgrade to start working on their vision to disrupt the gaming industry — one of the biggest and fastest growing industries in the world. Not only were they determined to launch Top Eleven as a global success, they committed to make a difference in the lives of their users, their people and their community. These remain Nordeus’s core statements to this day and ensure that it remains more than just a world-class games developer.

Above all, Nordeus is a place that prides itself on its people. With an international team of 150 creative professionals working in Belgrade, London and Dublin, Nordeus is composed of developers, game designers, artists, marketers, data scientists, and business and communications specialists who work together to make a difference.

It is this ethos that is reflected in the numerous awards Nordeus has received over its six years, most notably of which are the award for Best Employer in the region, which Nordeus was awarded in 2012 and 2014, and the VIRTUS Philanthropy Excellence Award, which Nordeus received in 2015.

With new games on the horizon, Nordeus is currently recruiting talented and passionate people to join its team in creating the next big hit. So, if you think you have what it takes, please visit for more information and for a complete list of opportunities.



Banca Intesa, a member of international banking group Intesa Sanpaolo, is the leading bank in the Serbian market across all key banking metrics – total assets, capital, loans and deposits. Relying on its traditional strengths reflected in strong liquidity and capital positions, coupled with the global expertise and vast experience of its parent group, Banca Intesa is providing highest quality service and a full array of modern products to 1.67 million customers – individuals, entrepreneurs, SMEs, large corporations and local governments, seeking to support economic growth and help communities develop.
In the retail segment, the bank is committed to providing its customers with the most convenient ways of spending, saving and managing their money while constantly improving its offer and devising innovative products and services to meet their needs. This has enabled it to continuously maintain the number one market position in both retail lending and deposits, while also keeping market leadership in the payment card business with the biggest number of issued cards, as well as the largest number and volume of card transactions. On the corporate front, Banca Intesa’s wide range of financing solutions and saving products have made it the biggest creditor of the domestic economy, as well as the largest deposit holder in the country.
Banca Intesa is also the pioneer in mobile and electronic banking in Serbia, providing advanced solutions for its customers. Investing in the latest technology to ensure that its clients are served with the most diverse and convenient ways of banking, Banca Intesa brought contactless mobile payment technology to the domestic market and introduced HCE (Host Card Emulation) for secure mobile NFC (Near Field Communication) payments. The bank also boasts the widest POS and ATM networks in the market, as well as one of the most developed branch office networks in the country.


New perspectives, knowledge, skills…
The more you learn, the more you progress – and so do we.
That’s why we invest in you and your career.
@PMI you broaden your horizon in every sense.
Working across regions, roles and disciplines.
Mastering new skills that keep you moving ahead.
It’s learning on the job at a whole new level.
We support and develop you, while you pass your know-how on to others.
You experiment, learn from mistakes and succeed.
You have a voice, a view – one that expands the more you learn.
Together, we don’t wait for the future to be created, we define it.
Together we make an impact.
So, whether you work with us for one year or ten, you learn the skills that open doors to any career you want.



Lafarge Serbia, a member of LafargeHolcim, is Serbian leading company in the field of building materials. With a powerful brand name “Lafarge”, more than 177 years presence on the market, experience in cement, aggregates and concrete and leveraging our Group’s  know-how expertise, we offer our customers high quality products  and innovative solutions and services.

We are operating in the cement plant in Beocin and three ready-mix plants. Lafarge Cement plant in Beocin is a modern and efficient plant, operating fully in accordance with LafargeHolcim Group standards related to efficiency, environmental footprint and health & safety at work. Our annual concrete production capacity is 1 million cubic meters. Lafarge is applying state of the art practice in concrete production, with the goal to increase quality control and efficiency, providing additional value to our customers. For the past fourteen years of doing business in Serbia, Lafarge has developed new  solutions, products and services to meet our customers’ needs, and a commitment to health, safety, and sustainability. Our best quality products had been built into some of the most significant buildings in Serbia: Beška Bridge,  Ada Bridge, Avala Tower, Zemun-Borca Bridge are some of the projects we had realized.

Lafarge Serbia offers a wide range of professional opportunities in operational and functional roles. With us, you can expect personal development opportunities, international exposure, as well as safe and attractive working conditions. We put focus and attention into development and advanced training of our employees and we are proud to say that our employees work successfully in many sites of the LH Group worldwide as well as in highly responsible positions at Group level.

We believe that offering supportive working conditions with personal development opportunities and building diverse and inclusive teams are the best ways to create an engaged workforce that will generate value to all our stakeholders.


We are honored and privileged that, besides the distinguished partners from the industry, one of our greatest supporters and strategic partners is Government of the Republic of Serbia that recognizes the value that Belgrade Business International Case Competition brings to our country by joining the top talents from all around the globe who empower our ability to cope with the most challenging business problems and tasks.

The ten key aspects of The Government of The Republic of Serbia current programme and pillars upon which it stands in a modern world are:

  • Proud and confident in front of the world: Serbia on its path towards EU, Serbia that preserves and protects its independence and Serbia that has good and traditional relations with its sincere friends in the world;
  • Macroeconomic stability, workplaces and stronger economic activity (competitive economy);
  • Business environment, legal security, institution strengthening and more effective public sector;
  • Investments in strong agriculture and sustainable village;
  • Connecting to other markets in the region and the world, a regional hub for services;
  • Human capital for the future: education reform (from pre-school to lifelong learning) and Youth Policy;
  • Health on first place: a new plan for health care for you and your family;
  • Human rights, care about the natality and social responsibility – support to those who need it most through a fairer system;
  • The reality of climate change – the risk management of natural disasters, environment and energetic stability;
  • The fight against crime and corruption;

*From prime-minister’s exposé  addressing the parliament, Belgrade, August 9, 2016.