Strategic Partners 2019


Since the founding in 1989. we have unselfishly shared knowledge and experience with each other. This made Saga a leader in the field of digital transformation. Thanks to the partnership with over 70 renowned names from the ICT industry, we have grown and developed into an inevitable station on the road to improving the business for a large number of clients.

Our focus on developing and implementing innovative solutions is what sets us apart and makes us a synonym for top business results.

Thanks to the expertise of our employees, close cooperation with clients and the use of the latest technological achievements, for years we have been implementing solutions that transform business and make a difference.

Welcome to Saga!


The Coca-Cola system represents one of the largest and most popular brands in the world, with more than 130 years of heritage and history. It all started in Atlanta in 1886, when John Pemberton, a pharmacist, made a caramel-coloured refreshing drink and mixed it with soda. After tasting, the product was rated as excellent and its sales were lunched at the price of 5 cents per glass. Frank Robinson, Pemberton’s accountant, named the drink Coca-Cola and designed the logo we all know today.

However, Coca-Cola became a nation-wide success thanks to Asa Candler, who designed coupons for free-of-charge consumption. Soon after, two lawyers, Benjamin F. Thomas and Joseph B. Whitehead, obtained exclusive bottling rights and by 1920 a network of plants producing Coke was established across the USA. Just before that, the glass bottle, also known as the Contour bottle, was invented, as the most popular type of packaging ever.

The core of this amazing story lies in the incredible innovation, which has been an inspiration for creating brands and beverages enjoyed by billions of people in more than 200 countries worldwide up to the present day. Thanks to our determination to offer top-quality drinks and create great and exciting marketing stories, Coca-Cola, Coca-Cola Zero (Diet Coke), Sprite and Fanta are four out of five most popular non-alcoholic carbonated drinks in the world. In addition to these, we refresh people across the globe with waters, fruit drinks, juices and innovative products which, just like Coca-Cola did more than a century ago, set new benchmarks and create new habits and preferences.


The Coca-Cola Company is the global owner of the brands and is in charge of devising strategic marketing campaigns, brand management, advertising, consumer promotions, public relations and packaging improvement and market research strategies. The company is headquartered in Atlanta, where the recipe for Coca-Cola is safeguarded, as it has never been revealed to the public.

The Coca-Cola Company executes the beverage production in cooperation with its partners, bottling plants across the world, which are licensed to produce the brands we own.

In Serbia, the Coca-Cola system consists of The Coca-Cola Company and Coca-Cola HBC Serbia, a member of the large Coca-Cola HBC Group, present in 28 countries at 3 continents. Coca-Cola HBC Serbia is in charge of production, sales and distribution of Coca-Cola drinks in Serbia, as well as of implementing numerous joint CSR programmes. As one of the leaders in the soft beverages industry in the country, we have a market share of more than 30 percent.

In Belgrade, carbonated beverages and juices are produced in the Juice Excellence Center, while Rosa spring water, the leader among non-carbonated waters in Serbia, is bottled in Vlasinka d.o.o. plant at Mt. Vlasina. In Serbia, we operate through 4 distribution centers – Niš, Novi Sad, Čačak and Paraćin.

At the end of 2018, the Coca-Cola system celebrated a half a century of operating in Serbia, and this period was also marked by significant acquisitions:

In 2005, Rosa became a member of the Coca-Cola system after the takeover of Vlasinka d.o.o.

In 2006, the Coca-Cola system in Serbia acquired 100 percent of Fresh&Co from Subotica and the neXt brand

The most recent in a range of large-scale acquisitions was the takeover of confectionery giant Bambi, In February 2019, by our partner – Coca-Cola HBC AG.


We are tech company specialized for software development, implementation of IT solutions and infrastructure engineering services tailored to meet requirements of various industries. Since its beginning in 1992, TeleGroup has grown into an international system that successfully operates in European and the Middle East markets. We employ over 300 people. Our innovative capabilities make our expansion possible and future secure at all targeted markets.

What we do?

We analyze business processes and implement optimal solutions for connecting, digitization, automation and protection of your overall business. Digital transformation is based on true understanding of business processes. At TeleGroup, we are dedicated to the delivery of optimal solutions to all contemporary business challenges, combining cutting-edge technology and best practice in the implementation of modern infrastructure and advanced IT solutions.

Our IT solutions & services:


  • Development and implementation of business software


  • Comprehensive security solutions
  • Industry specific IT solutions
  • Communication and collaboration systems
  • Networking solutions
  • Data Center
  • IT services

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industry. With a global footprint of over 100 countries, Schneider Electric is the undisputed leader of energy management – in medium voltage, low voltage and critical power, as well as in automation systems. We offer integrated solutions for efficiency, combining energy, automation and software. In our global ecosystem on an open platform we collaborate with the largest network of partners, integrators and developers, how we could provide real-time control and efficiency.

We believe that great people and partners make Schneider Electric an outstanding company and that our dedication towards innovation, diversity and sustainability guarantee that Life is On for everyone, everywhere in every moment.

Henkel was founded in 1876 in Germany and today it is a global company with leading brands and technologies, operating in 125 countries around the globe, employing approximately 53,000 people. In 2002, in the search for an ideal partner for the further development and expansion of business, the company has recognized the potential, features and advantages of the Serbian market, the strength of local brands and excellent geographical location. The same year, Merima Kruševac was privatized and this is to the present day considered to be one of the most successful privatization in Serbia.

After acquisition, numerous projects were implemented for the modernization of the factory and into the extension of the production facilities. Henkel Serbia factory in Krusevac was the first plant in Serbia in 2012. to obtain the ISO 50.001 certificate for energy efficiency. Today, Krusevac is one of the best factories of Henkel worldwide.

In 2007, Henkel Ceresit factory for building adhesives was opened in Inđija as the first Greenfield investment, and one year later a factory for liquid production.

Since its arrival on the Serbian market, Henkel has invested ca. 200 Mil EUR. Today, Henkel Serbia is the center for supply for more than 70.000.000 consumers in the region and the company exports its brands from Serbian factories to 36 regional and European markets.

But Henkel’s responsibility does not end here. With a strong commitment towards environmental protection and energy savings, Henkel is one of the leading companies in the world in sustainable development. Moreover, business philosophy of the company is that only stable society can lead to a successful business. Therefore, the company supports numerous social initiatives such as the “MIT initiative” – employee volunteering projects, “Sustainability ambassadors” and others.

We are honored and privileged that, besides the distinguished partners from the industry, one of our greatest supporters and strategic partners is Government of the Republic of Serbia that recognizes the value that Belgrade Business International Case Competition brings to our country by joining the top talents from all around the globe who empower our ability to cope with the most challenging business problems and tasks.

Some of the key aspects of The Government of The Republic of Serbia’s current programme and pillars upon which it stands in a modern world are:
  • Good infrastructure as the precondition for the increase in investments and the launch of the local economic development, providing opportunities for a more balanced regional development.
  • Digitalization as an in-depth transformation of the manner in which we produce, spend, learn, work and exchange.
  • Stimulation of the analytical way of thinking focused on problem solving and finding solutions. Working on changing the way of thinking that prevents creativity.
  • Fostering the entrepreneurial spirit among the youth by persuading young generations not to give up once they come across the first obstacle, but to fight for ideas, jobs, to believe in themselves and follow their ambitions.
  • Creating a society where knowledge is valued, because knowledge is the highest value in the 21st century.
*From prime-minister’s expose addressing the parliament, Belgrade, June 28th 2017

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